Framed as a storybook-like exploration of possibility, The Forest For The Trees by PLAYLAB, INC. is an interactive installation that invites visitors into a child-like world where imagination is limitless.
From miniature models to large-scale theatrical sets, guests are welcomed into a fantastical landscape they can call their own, as detail after detail, they see the whole picture.
Haus week: the program
Beyond the installation, the weekend unfolds through a curated program of workshops, interactive activities, and immersive experiences.
PLAYLAB, INC.
PLAYLAB, INC. is an extremely multi-disciplinary Los Angeles-based creative studio founded by Archie Lee Coates IV and Jeff Franklin in 2004. For the past twenty years, the studio has realized ideas across a wide range of scales and disciplines, including runway shows, films, campaigns, furniture, retail, installations, books, brands, companies, artworks and more, through creative and art direction, strategy, design and production.
Among key collaborators and clients are A24, adidas, Alessi, Justin Timberlake, Virgil Abloh, Louis Vuitton, Nike, Salehe Bembury, Post Malone, Madhappy, Rimowa, Vans OTW, United Talent Agency and more. PLAYLAB, INC. is currently: Archie Lee Coates IV, Jeff Franklin, Dillon Kogle, Ana Cecilia Thompson Motta, Kylie McMahon, Jacob Lemon, Kiesha Jones, Dutra Brown and Mo Rezk.